ADP

In 2017 it is predicted that the UK population will have increased by 5 million people to 65 million and by 2031 the UK population is forecast to be over 70 million people.

During 2007 the UK for the first time in its history will have more pensioners than children. By 2010 the number of pensioners in the UK is set to increase to 12.2 million people. This offers a number of opportunities and challenges for the production of audience development plans and it is going to be important to recognise the distinct needs of different segments within the ’senior market place.’